So, Kim Kardashian sold $10m (N3.6billion naira) worth of perfumes in the past 24 or so hours.

When I saw that, I was reminded of two bible verses just thinking about Kim K’s most recent business success.

The first being Luke 16:8 And the lord commended the unjust steward, because he had done wisely: for the children of this world are in their generation wiser than the children of light.

Hate her or love her, scandalous or not, you got to admire Kim K’s business sense.

The numbers make sense to me.
She has 104m followers on Instagram.

And if we follow the 1% rule to calculate her potential buyers, that means Kim K has roughly 1 milllion people (1% of 104m). waiting to buy whatever she is selling!

So, if she sells something with a $2 profit margin, thats $2m out of thin air.

The 1% rule states that 1% of the people in your community will buy whatever you are selling, not because they need it, but simply because they love you and what you represent to them.

That’s the power of community, or a fan base!

So, how are you actively building community?
What is the size of your community?
If you were to sell something, anything today, how many people are waiting to buy it?
kim k.jpg

The second verse I remembered was Genesis 12:5 and there are two words there that strike me when I read.

And Abram took Sarai his wife, and Lot his brother’s son, and all their SUBSTANCE that they had gathered, and the SOULS that they had gotten in Haran; and they went forth to go into the land of Canaan; and into the land of Canaan they came.


Many Christians are pursuing money, but ignoring men…seeking profit but ignoring people…chasing income but downplaying influence!

If you get substance without getting souls, you are missing out! If you get souls without getting substance, you are also missing out!

Remember, money is just paper. The real value is in people!


The ability to lead and build a community of people towards a mutually desirable future/outcome is arguably the most profitable skill you can ever have.

But before you start to build & lead a community, there are two things you must do.

1. First find a message that matters to you and a large enough number of people. Find the problem within that message.

2. Next, gain mastery/credibility in exemplifying that message and create a solution for the problem within that message.


3. Build and lead a community of people who aspire to that message or have that problem. Community building is all about psychology and technology.

And lastly,

4. Sell physical products (e-commerce), information (information marketing) and services (freelancing/agency) that solve the problem within that message to your growing community.

PS: Victor Ekpo Bassey was the first person to introduce me to the powerful and profitable concept of Community Building in January 2016! Infact, I’ve enrolled for Facebook Community Mastery Course twice. It’s worth it!

Say hi to him for me, in case you decide to enroll for the course

PS: Share this post or tag someone who needs to build a community of raving fans around his/her brand!


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